Reach Out and Read Kansas City was able to give children 2,037 books from Reading Is Fundamental thanks to a longstanding partnership with Macy’s. Funds were raised through the hard work of store associates promoting the joy of reading in the greater Kansas City area, and the generosity of Macy’s customers who responded by giving back in support of children’s literacy in their community during the 2015 Be Book Smart campaign.
“Thanks so much for this generous gift which will enable 2,037 children to receive new, developmentally appropriate books at their well-child visits. This donation is truly appreciated!” Janice Dobbs, Book Coordinator, Reach Out and Read Kansas City
The Be Book Smart campaign encouraged Macy’s customers coast-to-coast to give $3 to help provide books for children in their local communities. Through the program, customers received $10 off in-store purchases of $30 or more, plus 20% or 15% off storewide. Macy’s donated 100 percent of every $3 to RIF.