Macy’s campaign benefits RIF & ROR-KC

Once again RIF has partnered with Macy’s to create Be Book Smart, a national partnership to raise awareness and support of children’s literacy. The effort helps RIF provide free books and literacy resources to children nationwide, and Reach Out and Read KC is fortunate to be the program’s local recipient.

Between June 21 –July 12, 2015, shoppers at any of the Greater Kansas City area Macy’s can give $3 to provide a book for a child in need and receive a coupon for $10 off a $30 in-store purchase at any Macy’s nationwide. The discount can be applied on purchases made that day or in the future. Macy’s will give 100% of every $3 to RIF. New this year, in addition to the $10 off $30 discount, Macy’s will also offer 20% off a future purchase.

This year’s campaign has a special focus on summer reading. Research shows that reading books during the summer is the most effective way for a child to maintain and even improve their literacy skills. Each coupon sold during the campaign provides a book for a child and just as important, the spark to keep them reading during the school year and all summer long.

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